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Our Mission PDF Print E-mail
Written by GSBTB Administrator   
Thursday, 26 June 2008 15:37

OUR MISSION

To serve as the forum, the conduit and the facilitator for collective and cohesive effort for GSBTB stakeholders to enhance tourism in the Greater Subic Bay. To assume a dynamic role in the development and marketing of Greater Subic Bay area as an exciting destination in the Asia-Pacific.

To serve as the main instrument in establishing a culture of professionalism in delivering tourism products and services according to world-class standards. And to establish GSBTB as an active advocate and steward for the protection of Greater Subic Bay’s diverse and rich ecological resources.

To realize this vision, the GSBTB shall establish, encourage and/or support campaigns & programs aimed at positioning the Greater Subic Bay Area as a prime tourist destination in the following categories:
  • Eco Tourism
  • Fiesta Islands
  • Land and Water Sports
  • Resort Center
  • Entertainment
  • Shopping Paradise
  • Convention Center
  • Culture and the Arts
  • Gourmet Heaven
  • Retirement Destination
The Bureau will place environmental concerns at the forefront of all of its activity with an emphasis on protecting the rich and diverse nature resources that are in our stewardship. Eco-tourism will create the economic model to preserve the unique environment of the Greater Subic Bay. Thus we create and maintain a user and environmentally friendly destination serving present and future generations.


OUR GOALS


The GSBTB shall promote the Subic Bay Area in the local and international tourism markets, with better emphasis on the region’s secure and eco-friendly environment.


In pursuit of this mission, the GSBTB will:

 

  • Solidify, unite and effect coordination and communication among tourism stakeholders and establish coordination with other tourism bodies and councils.
  • Conduct periodic assessment of marketing and promotion programs.
  • Participate in trade and tourism fairs and conventions locally and abroad.
  • Enhance tourism assets.

 

 

 

Last Updated on Friday, 27 June 2008 00:50
 




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